The compliance risk of paying creators stops being yours
Every creator payout - cash, product or gift card - carries classification, valuation, reporting and documentation obligations. Sattr handles them per payout, before it moves, while you stay the payer.
- Never go back for tax details after the campaign has wrapped.
- Pay creators without becoming a tax expert.
- Move fast on campaigns without tax risk piling up behind them.
Fixed before, not after
Handled after the fact, a season of collaborations becomes months of retroactive admin: re-collecting personal tax details one by one, correcting filings, sometimes covering fines - and conversations nobody wants to have. Handled before the payout, none of it ever exists.
Own none of the per-payout compliance work
Classification of the recipient, jurisdiction reporting and audit-ready documentation - handled for every payout before it moves. Manual, one-by-one reporting to the tax authority is slow, error-prone and unauditable; this replaces it.
Pay registered and unregistered creators
Creators with or without a CVR or VAT number, onboarded through one clear flow. Creators enter their own details directly with Sattr - your staff never handle spreadsheets of CPR numbers or bank details.
The exposure you can't see: gifted product
Free product is taxable income at fair market value - but a cash rail never sees it, so it goes unreported until an audit. You enter the value; we record it into the payout record and report it. That covers your whole programme, not just cash.
Audit-ready the moment you pay
When finance, a client or a tax authority asks, the answer already exists. Your collaboration records become your proof instead of your liability - and the 100th creator is as low-friction as the first.
You stay the payer and keep the creator relationship. Payments are settled through a regulated payment partner.
What the law puts on the payer
We have written the obligations out in full, referenced to the authorities' own sources, so you can check every point yourself.
Paying creators in Denmark: the payer's obligations
The two reporting duties and which one an advertising fee travels, what VAT actually decides, when tax and labour-market contribution must be withheld, and what the kildeskatteloven § 69 liability covers.
Gifted product and creator tax
Valuation at market value, the difference between loaned and given product, what Landsskatteretten said about product in the VAT base, and what to document the day the package goes out.
The Danish creator tax focus, tracked
The control campaign's published figures, timeline and case law, updated as the authorities publish more. Every number cited to skm.dk or sktst.dk.
Classification is not a formality
Skatterådet has ruled on creator classification three times since mid-2025, and the answers fell both ways. Scale, cost structure and how much of the operation the creator controls are what weigh - and the payer carries the consequences of the wrong assumption.
Move fast on campaigns, without the tax risk piling up
Classification, valuation, reporting and documentation - handled per payout, before the money moves.